01Markets in scope
The commercial map creates a starting point, not an automatic statement that sales are active in every country.
- Southern Cone: Argentina, Brazil, Chile, Paraguay and Uruguay
- Andean region: Bolivia, Colombia, Ecuador, Peru and Venezuela
- Mexico, Central America & Caribbean: Costa Rica, Cuba, Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua and Panama
02What changes by country
Affordability is only one variable. Delivery must also fit the education system and the legal and operational environment.
- Language and cultural examples
- Curriculum and school calendar
- Consumer and institutional tax
- Payments, contracting and support model
03Entry sequence
Priority markets are selected by mission fit, partner quality and ability to deliver safely — not only by market size.
- Readiness diagnosis
- Local expert review
- Founding family or school cohort
- Evidence review before expansion